Business Codes
Read any company, brand, product, website or tagline. Score it out of 100. Show your client which option carries what they are building.
This is where founders pay properly.
For practitioners who hold Level One and want to work with business owners, or read their own
What this actually is
Every founder you will ever meet has lain awake over a name. The company name, the product, the domain they have already paid for, the line going on everything next month. They have asked friends, run polls, paid an agency. Nobody has ever told them what the name actually carries.
You will. Every business name carries a frequency. I teach you to read it as a single triangle — Foundation, what it is built on; Attributes, how it delivers; Success, what it is coded to create in the world — and then to read it against the person who owns it.
And you do it before they register it, print it or buy the domain. That timing is the whole value. Name it before they register it, and you have saved them the rebrand.
From Ariella
Every business name carries its own blueprint. It holds what the business is built on, how it delivers, and what it is coded to create in the world. And it sits in a relationship with the person who owns it — one that either carries them or quietly works against them.
Plenty of founders are working against their own business name and have no idea. They feel it as a drag — the launch that never quite lands, the brand that never feels like them. The name tells you why, and what to do instead.
I first sold this training at £4,000 (about $5,320), and founders are where my own work is now.
The honest comparison
Name it before they register it. That is the difference between a nice reading and a decision a founder pays for.
Read the name a founder is about to bet the business on.
Start Business Codes
The training
The same Creation Codes from the Book of Formation, turned on a business. A company name is built from the same twenty-two letters as a person’s — so it carries codes too. Everything I know about reading, rebuilding and recoding a business through its names.
The training · worth £4,000 (about $5,320)
Twelve recorded modules, at your own pace, with the recordings of the Q&A sessions. Yours for life, to come back to whenever a founder brings you something new.
This is what you learn to read
A company name, read as a triangleWhat you come away with
Name it before they register it — starting with your own business.
Start Business CodesUse it your way
Business Codes is where founders pay properly. It is also the first thing you will turn on your own brand.
As a business
For you, your family and your friends
Read a founder’s business. Or read your own first.
Start Business CodesAnd the tool that comes with it
Included · worth £997 (about $1,326)
Name it before they register it — and hand them the score.
Start Business CodesSaid plainly, so nobody finds out later
You need Level One first. A business is read the same way a person is, so Business Codes opens to people who hold Level One.
It is training, and you can use it in your own business. You do not need a certificate from me to use anything you learn. If you would like one, write to support@ariellaindigo.com once you have finished the training and we will send you your certificate.
It reads names, not accounts. It is not legal advice and it is not a trademark search. Your client still checks a name is free to use before they register it.
The tool lives in the practitioners’ door. Your tools run inside the practitioners’ door, which is £97 (about $129) a month. If you already hold it, this tool simply joins the others and your monthly does not move.
Business Codes
Read any company, brand, product, website or tagline, score it out of 100, and show your client which option carries what they are building. The twelve-module training first, then the Business Codes tool.
| The Business Codes training — twelve recorded modules, with the Q&A recordings, yours for life | £4,000 · $5,320 |
| The Business Codes tool — the triangle, the Success Frequency Score, options compared, the owner read alongside | £997 · $1,326 |
| Total value | £4,997 · about $6,646 |
| Your price | £4,000 · about $5,320 |
The Business Codes tool joins your practitioners’ door. If you already hold the door, your monthly does not move.
£4,000 (about $5,320)
one payment
3 × £1,534 (about $2,040 each)
three monthly payments, £4,602 (about $6,121) in all
Four business name readings at £1,000 (about $1,330) each cover it. One founder naming a company, its products, its domain and its tagline is all four.
What you charge is your decision, and what you earn depends on your own pricing and capacity. This is not a guarantee and it is not financial advice.
Rather talk it through first? Write to support@ariellaindigo.com.
The honest answers
Yes. A business is read the same way a person is, so Level One comes first. If you have not done it yet, start there.
You do not need to have. Founders are people with a name on the line, and you already know how to read a name. The training gives you the language, and the score gives them something they recognise: a number, and the reasoning behind it.
That is where most people start. Read your own company, offers and domain first, and offer it to founders when you are ready.
Twelve recorded modules, with the recordings of the Q&A sessions. Your training and your tools sit in the practitioners’ door, behind one login, and the training is yours for life.
You do not need one to use Business Codes in your own business. But if you would like a certificate, write to support@ariellaindigo.com once you have finished the training and we will send you one.
Your tools run inside the practitioners’ door, which is £97 (about $129) a month. If you already hold it, this tool simply joins the others and your monthly does not move.
Two more trainings build on Level One:
You can be the person who reads it first — the company, the products, the domain, the line on the front of the website — and tells them which one actually carries what they are building.
Name it before they register it. This is where founders pay properly.
Who is teaching you
Identity Transformer · Creation Partner to Founders
Founder of the Aliveness Economy
I have trained more than two hundred readers in the Creation Codes, the system at the heart of everything I teach, drawn from the Book of Formation.
My own work now is with founders and leaders — reading the blueprint underneath a person and the business they built, and naming the pattern capping both. This year I built the AI tools I use to do it, so the people I train can work the same way.